Check With Chan - Personal Branding Campaign

By Raz Chorev • on May 22, 2009

Check With Chan

Check With Chan

The FOUR Steps to help you stand out from the crowd!

This is could happen to you (if you come to JobCAMP) :

Colleen Chan, an unemployed business analyst from Sydney, decided to take the opportunity, and attend Jobcamp. She couldn’t  have imagined what could come out of it: Adam Shay (Managing Director of The Face) had heard Colleen’s story, and gave her the once in a lifetime opportunity - a personal branding campaign, to help her find a job. This is how it really happened:

Step 1. It all started with a 40 minute interview with Adam Shay (”brief” in advertising jargon) in front of the whole JobCAMP audience.  The interview helped Colleen to articulate her strengths and weaknesses and describe her ‘ideal employer’.  This was a great way to uncover Colleen’s Personal Brand,

Step 2. Adam passed on the “brief” to his creative team and set them to work to come up with a campaign that best captured Colleen’s personal brand and her attributes that would attract an employer!  This was an exercise The Face team enjoyed immensely!

Step 3. The Face’s creative team delivered; overnight they came up with 4 super ‘concepts’ that were presented back to the JobCAMP audience for input, a few laughs and a decision, 

Step 4. Adam sent the chosen idea to be carefully placed in the highest “eyeball” exposure (page 4 SMH - Saturday 23/5/09), and an advertisement on the MyCareer home page to be displayed from Saturday to Monday.

Wouldn’t you love to have such an effort to help you find your next job?

JobCAMP is a series of events aimed at getting Australia WORKING.  It is an event crammed with tips, techniques and opportunities to connect to improve your chances of finding work!  

 

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Comments

By Luke on May 23rd, 2009 at 7:40 am

WOW - what a great result…will be nice to see Colleen land the dream job! Well done to The Face and Adam for putting together a fantastic campaign!

By Iggy Pintado on May 23rd, 2009 at 9:47 pm

Great work all and congratulations on getting the campaign done. All the best Colleen!

By Peter J Cooper on June 4th, 2009 at 5:31 pm

Saw the ad in the paper and seriously considered Checking with Chan just because her efforts made her a standout. Would love to be able to follow this story and see how it panned out, did it pay off? Nice work!

By Luke Harvey-Palmer on June 4th, 2009 at 5:33 pm

Thanks for the feedback Peter! So far the personal brand campaign has generated plenty of attention - I do believe there has been a few interviews, and some more to come we hope! Great to hear these thoughts and wishes from you…

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